BLOG POST #6

Diffusion of Innovations How we seek to explain how, why, and at what rate new technology and ideas are spread can be defined by Everett Rogers' theory of diffusion of innovations . The diffusion theory describes why certain technologies are adopted, not adopted, why some people are early adopters, why some people are late adopters, and why some people simply opt-out of a certain technology. So let's try and apply this theory to Instagram... Instagram Instagram is an app that allows its audience to share images or videos with others. Instagram caught on and spread mainly because it was something new that hadn't been done before. The app used simple features like photo sharing, liking, and commenting to draw their audience in and become hooked. So many people became early adopters of this platform due to a few factors. First, the app was free. I'm pretty sure I can speak for everyone when I say that users are always if not more willing to test out an app if it is free...